Family-run Scottish Jewellers Reveals New Website
McGowans Jewellers, established in 1895, has unveiled its new mobile friendly website at www.mcgowansjewellers.com. The company with 3 stores in Glasgow and Aberdeen has become known as one of Scotland’s most trusted and reputable jewellers, and is now upgrading their online presence.
McGowans specialise in diamond, coloured gem stone and re-conditioned jewellery, and currently have two stores in the iconic Argyll Arcade in Glasgow and one in the popular shopping destination of Union Street in Aberdeen. The jewellers, now a 4th generation family business, is now updating their presence online with an elegant new mobile-friendly website boasting a range of new features.
The website will allow customers to view a vast selection of products, as well as find key information on stores. Visitors to the website will also be able to read the latest McGowans news and find jewellery inspiration and gift guides in the new blog.
Nicola McCann, Managing Director, said, “It is important that the business keeps up with digital trends, which is why we made the decision to launch a new fully responsive website. It will help to improve the brand experience for our customers and make shopping with McGowans even easier.
Whilst it is necessary for us to keep in mind our strong history and heritage dating back to 1895, it is also key that we accommodate market trends and cater to our customer’s needs. Bricks and mortar stores have always been the core of our business, but we will additionally be looking ahead to build on this with a full e-commerce presence in the future.”
Just as the business has progressed through generations, many regular customers can say their parents, or even their grandparents, have bought jewellery throughout their lives in McGowans. The jewellers hope that the introduction of their new website will help this to continue for generations to come.
Indeed, family trade has encountered many changes over the years, in terms of stock, stores and the relationship with technology. From the initial set up at the well-known Barras market in Glasgow through to online business, McGowans maintain their core values of exceptional quality, outstanding value for money and high standards of personal service in everything they do.
Buying An Engagement Ring Sucks
So, you’ve met ‘the one’ for you. Congratulations! Maybe you met at University or on Tinder, or someone introduced you at a wedding. However it was that you first met, sparks flew, and you overcame the not insignificant odds faced by your generation in getting together and staying together.
Odds like spiralling housing costs and the reality that you probably had to live with others (at least in the beginning) when you first took the plunge and moved in together. The economic uncertainty you’ve faced and your student debt, the missed weekends while you travel for work and the late nights at the office. But despite these odds, you’ve managed to date, become an item, find your own place and have decided to enter new territory together. All because deep-down you know that you make each other better people and that you’ve become truly significant to each other.
Against this backdrop, it’s time to go shopping for the dream ring, and it’s fair to say that life’s lemons have made you the smartest, most discerning and savvy buyer the marketplace has witnessed to-date. You’ve had to be.
I went through this experience myself in 2015. Having decided together that we would love to get married and that I wanted a fair amount of input on the kind of ring I would be wearing, like any good millennial, I hit Google – hard.
Imagine my surprise
Imagine my surprise (and intense disappointment) as all my concepts of engagement, marriage and romance, all the pleasures of the process of getting engaged and the thrill of this once-in-a-lifetime buying experience, were systematically undermined by reality.
It quickly became clear to us that a diamond purchase is not a savvy purchase at all because diamonds are horribly overpriced, that the ethics of diamonds (wherever they are mined) are questionable at best, and that most other gemstones and diamond alternatives are not durable enough to resist a lifetime of wear-and-tear.
Pretty quickly, I began to wonder why we should be financing a jeweller or retailer with 5K+ (a pretty average price for a 1 carat diamond ring) when we were saving for a house and trying to claw back some ‘us time’ on a holiday or two each year. Pretty quickly I began to question whether I should want this frivolous item at all, and yet it’s a piece of jewellery I have coveted for a long time. Soon, and perhaps stupidly, I began to question myself as a person, to question my values, and for a time I felt bad about myself that I even wanted this thing. So when we found our solution to these problems, we decided it was important to bring it to others.
That’s why we are launching Sapheneia of London – a jewellery company that wants to focus on, support and celebrate the relationships behind the rings. We felt driven to give couples the experience we never had by offering a serious and credible alternative to diamonds that would not compromise on sparkle or ethics and that would not leave the bride-to-be feeling as I did – that I couldn’t or shouldn’t have the ring of my dreams in the size I wanted for a price that wasn’t going to hinder our immediate financial future.
We believe in 3 things: beauty, technology and the preciousness of a great relationship. We design, make and set our rings using a technologically advanced, gem-grade mineral which has all the properties and more of a beautiful, sparkly white diamond, without any of the ethical or financial downsides, and without the lack of durability found in diamond alternatives such as cubic zirconia or other precious gemstones.